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Advertising in Czechia

Statistics report on advertising in Czechia

This report presents a range of selected statistics and key figures on the advertising market in Czechia. In addition to chapters focusing on general data and specific advertising channels, it provides data on various market brands and areas, such as advertising in the automobile or tea industry. Chapters on key issues such as digital advertising and public opinion on advertising in Czechia are also included.

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Table of contents

Overview

6
  • Premium Statistic Total advertising expenditure in Czechia 2019-2024, by industry
  • Premium Statistic Best advertising campaigns in Czechia 2024
  • Basic Statistic Turnover of the advertising and market research industry of Czechia 2021-2024
  • Premium Statistic Brand discovery sources in Czechia 2024
  • Premium Statistic Companies with the highest ad spending in Czechia 2021-2024
  • Premium Statistic Point-of-sale advertisement saturation in Czechia 2025, by type

Radio,TV, and print advertising

8
  • Premium Statistic Radio advertising net investment in Czechia 2016-2023
  • Premium Statistic Radio advertising spending in Czechia 2017-2029
  • Premium Statistic TV advertising expenditure in Czechia 2017-2029
  • Premium Statistic TV advertising reach in Czechia 2017-2030
  • Premium Statistic Gross rating point share in TV advertising in Czechia 2024, by television
  • Premium Statistic Gross value of print media advertising in Czechia 2022-2023, by month
  • Premium Statistic Print advertising expenditure in Czechia 2017-2029
  • Premium Statistic Average print advertising spending per reader in Czechia 2017-2029

OOH and display advertising

6
  • Premium Statistic Out-of-home (OOH) advertising spending in Czechia 2017-2029
  • Premium Statistic Out-of-home (OOH) advertising spending in Czechia 2017-2029, by segment
  • Premium Statistic Average out-of-home (OOH) advertising spending per capita in Czechia 2017-2029
  • Premium Statistic Expenditure on display advertising in Czechia 2023, by ad type
  • Premium Statistic Programmatic display ad spending in Czechia 2019-2023
  • Premium Statistic Mobile ad spending in Czechia 2010-2023

Digital and online advertising

6
  • Premium Statistic Digital advertising budget share in Czechia 2008-2023, by format
  • Premium Statistic Leading digital advertisers in Czechia 2024, by advertising spending
  • Premium Statistic Online ad spending in Czechia 2008-2025
  • Premium Statistic Change in online advertising spending in Czechia 2016-2023
  • Premium Statistic Online advertising spending in Czechia 2024, by sector
  • Premium Statistic Methods of paid internet advertising used by businesses in Czechia 2024, by size

Social media advertising

10
  • Premium Forecast Social media advertising spending in Czechia 2017-2031
  • Premium Statistic Potential Facebook ad reach in Czechia 2019-2025
  • Premium Statistic Potential Instagram ad reach in Czechia 2019-2025
  • Premium Statistic Potential YouTube ad reach in Czechia 2021-2025
  • Premium Statistic Potential TikTok ad reach in Czechia 2022-2025
  • Premium Statistic Potential Messenger ad reach in Czechia 2021-2025
  • Premium Statistic Potential LinkedIn ad reach in Czechia 2019-2025
  • Premium Statistic Potential Snapchat ad reach in Czechia 2019-2025
  • Premium Statistic Potential X ad reach in Czechia 2019-2025
  • Premium Statistic Potential Pinterest ad reach in Czechia 2021-2025

Public opinion on advertising

7
  • Premium Statistic Opinion on advertising in Czechia 2013-2024
  • Premium Statistic Opinion on political influence of advertising in Czechia 2022-2024
  • Premium Statistic Social role of advertising in Czechia 2025, by aspects
  • Premium Statistic Opinion on certain advertising topics in Czechia 2025
  • Premium Statistic Attitudes toward ads and ad tracking in Czechia 2024
  • Premium Statistic Opinion on online advertising oversaturation in Czechia 2016-2025
  • Premium Statistic Percentage of people buying goods based on ads in Czechia 1994-2025

Advertising expenditure in different segments

10
  • Premium Statistic Automobile brands with the highest ad spending in Czechia 2023
  • Premium Statistic Fast food chains with the highest advertising spending in Czechia 2023
  • Premium Statistic Cosmetics with the highest advertising spending in Czechia 2023, by brand
  • Premium Statistic Coffee brands with the highest ad spending in Czechia 2023
  • Premium Statistic Laundry detergent brands with the highest ad spending in Czechia 2023
  • Premium Statistic Booksellers with the highest advertising spending in Czechia 2023
  • Premium Statistic Ice cream brands with the highest ad spending in Czechia 2023
  • Premium Statistic Gym chains with the highest ad spending in Czechia 2023
  • Premium Statistic Alcohol brands with the highest ad spending in Czechia 2023
  • Premium Statistic DIY retail chains with the highest ad spending in Czechia 2023
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