| Characteristic | Share of official advertising* |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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December 2022
Russia
Q3 2022
* Official advertising is defined by the source as being placed by Telegram itself in commercial channels with an audience of more than 1,000 people and marked as "sponsored." The message cannot contain visuals or over 160 characters, and links can only lead to the brand's channel. Non-official advertising, on the other hand, refers to an agreement with a blogger to make a post mentioning the advertised product and a link to it. The organization for such a publication go either directly through the administration of the channel or through an intermediary. Advertising design can include an image, video, and an unlimited amount of text.
The source only presented data for selected product categories.
