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Sources

Release date

November 2021

Region

Russia

Survey time period

2021

Number of respondents

109 respondents*

Special properties

Representatives of companies working with data**

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Refers to the total sample. The given question was asked only among advertisers and advertising agencies.
** 73 percent of respondents were advertisers and advertising agencies, 27 percent were platforms and technology vendors.

Citation formats

Alternatives to third-party cookies for advertisers and agencies in Russia 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 30, 2021
The majority of surveyed advertisers in Russia considered partnering with data owners and working on first-party data could become alternatives to third-party cookies, according to a 2021 survey. Furthermore, around *** out of ten representatives of advertising agencies saw contextual targeting as a possible replacement.
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