In the second quarter of 2023, ** percent of desktop internet users and ** percent of mobile internet users in Brazil used an adblocker. In the United States, the shares stood at ** percent and ** percent, respectively. In total, there were *** million ad block users worldwide at that point in time.
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Eyeo. (January 2, 2024). Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/422356/mobile-ad-blocking/
Eyeo. "Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device." Chart. January 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/422356/mobile-ad-blocking/
Eyeo. (2024). Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/422356/mobile-ad-blocking/
Eyeo. "Adblocking Penetration Rate in Selected Countries/Territories Worldwide in 2nd Quarter 2023, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jan 2024, /statistics/422356/mobile-ad-blocking/
Eyeo, Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device ÌÇÐÄÆƽâ°æ, /statistics/422356/mobile-ad-blocking/ (last visited July 15, 2026)
Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device [Graph], Eyeo, January 2, 2024. [Online]. Available: /statistics/422356/mobile-ad-blocking/
