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Digital advertising in Russia

Statistics report on digital advertising in Russia

This report presents statistics and charts on the digital advertising market in Russia, the fastest-growing segment of the country's advertising industry. It gives an overview of the major digital advertising formats, such as video and audio, search, banner, social media, and classified ads. Furthermore, it includes data on programmatic and direct advertising spending. Separate chapters are dedicated to internet advertiser rankings and consumer attitude toward online ads.

Table of contents

Global market overview

5
  • Premium Forecast Largest social media advertising markets worldwide 2023
  • Premium Statistic Largest digital advertising markets in Europe 2024
  • Premium Statistic Largest digital audio ad markets in Europe 2023
  • Premium Forecast Digital advertising spending in CEE 2017-2030
  • Premium Forecast Mobile and desktop advertising spending share in CEE 2024, by country

Russian market overview

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  • Premium Statistic Internet services advertising spending in Russia 2022-2025
  • Premium Statistic Digital advertising market growth in Russia 2002-2025
  • Premium Statistic Interactive advertising expenditure in Russia 2022-2023, by segment
  • Premium Statistic Interactive advertising market growth in Russia 2025 by segment
  • Premium Statistic Online advertising and marketing revenue in Russia 2023, by segment
  • Premium Statistic Digital advertising spending share Russia 2024, by industry
  • Premium Forecast Digital advertising spending share in Russia 2018-2029, by device
  • Premium Forecast Programmatic digital advertising spending share in Russia 2020-2030
  • Premium Forecast Programmatic ad spend in Russia 2017-2030

Display advertising

5
  • Premium Statistic Display advertising revenue in Russia 2013-2023
  • Premium Forecast Revenue in the digital video advertising segment in Russia 2017-2031
  • Premium Forecast Ad spending of the digital banner advertising industry in Russia 2017-2031
  • Premium Statistic Native advertising share in Russia 2023, by format
  • Premium Statistic Native advertising share in Russia 2023, by product category

Social media advertising

3
  • Premium Forecast Social media advertising spending in Russia 2017-2031
  • Premium Forecast Influencer advertising spending in Russia 2017-2030
  • Premium Statistic User reach of Snapchat, X, and TikTok ads in Russia 2025

Other formats

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  • Premium Statistic Revenue from social media and content marketing in Russia 2018-2023
  • Premium Forecast Revenue in the search advertising segment in Russia 2017-2030
  • Premium Forecast Digital classifieds advertisement spending in Russia 2020-2030
  • Premium Forecast Reach of digital audio ads in Russia 2019-2029, by segment

Advertisers & platforms

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  • Premium Statistic Leading online advertisers in Russia 2024, by budget
  • Premium Statistic Digital non-media agency ranking in Russia 2023
  • Premium Statistic Most popular video ad networks in Russia 2025, by usage
  • Premium Statistic Most popular demand-side platforms in Russia 2025, by usage share
  • Premium Statistic Yandex's search and portal segment revenue 2020-2024

Consumer behavior

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  • Premium Forecast People comfortable with ads for free content in selected countries worldwide 2025
  • Premium Statistic Adblocking: penetration rate 2023, by country & device
  • Premium Forecast Attitudes towards online advertising in Russia 2023
  • Premium Forecast Digital advertising touchpoints in Russia 2023
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