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In 2026, digital ad spending in Central and Eastern Europe (CEE) was estimated at just over ** billion U.S. dollars. The segment's revenue decreased in 2022, but it was forecast to grow steadily in the years until 2030, reaching billion dollars. 

Digital advertising market share in CEE

Social media is the largest advertising medium in CEE, with a share of approxmately ** percent. Ukraine has the highest digital advertising share in the region, at over ** percent in 2026. In contrast, within Serbia’s ad expenditure, online ads occupied**Ìý±è±ð°ù³¦±ð²Ô³Ù.Ìý

Consumer attitudes toward online ads globally 

As digital ad spending rises, ad annoyance is becoming a growing concern for advertisers, as it can directly affect brand perception and campaign effectiveness. As of January 2025, Serbia ranks first worldwide for consumer frustration with online ads, with ** percent of respondents saying they find them annoying, followed by Czechia at ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý