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Digital advertising in Poland - statistics & facts

Digital advertising is a form of marketing performed via online channels, such as websites or streaming content. As a result, products, goods, and services advertised online can reach their audiences through many formats: an e-mail newsletter, a mobile, social media, or a video ad. The digital advertising expenditure in Poland has been experiencing significant growth, with various formats contributing to its expansion. In 2027, expenditure was expected to reach more than 2.5 billion U.S. dollars.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Revenue growth of the digital advertising market in Poland
  • ****%
  • Leading brand with the highest cross-media reach for video ads in Poland
  • Lidl

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Current statistics on this topic

Online Advertising

Digital advertising expenditure in Poland 2017-2030

Online Advertising

Social media advertising spending in Poland 2017-2031

Online Advertising

Number of users of TikTok advertising in Poland 2017-2030

Recommended statistics

Overview

6

Overview

E-mail and mobile advertising

7

E-mail and mobile advertising

Social media advertising

10

Social media advertising

Video/display advertising and other formats

10

Video/display advertising and other formats

Consumer behavior

4

Consumer behavior

Further reports

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Digital advertising in Western Europe
Digital advertising in Central and Eastern Europe (CEE)
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Digital advertising in Sweden
Digital advertising in Sweden
Digital advertising in Germany
Digital advertising in Germany
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