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Advertising in Europe

Statistics report on the advertising market in Europe

The study features the latest data on the advertising industry in Europe. It provides an overview of the segment before delving into the region's digital subsegment and its largest markets by ad spending. The report includes statistics on ad perception in the United Kingdom, Germany, France, Italy, and Spain.

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Table of contents

Overview

6
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Basic Statistic Ad spend in selected markets in Europe as a share of the global ad expenditure 2026
  • Premium Statistic Advertising spending in selected countries in Europe 2025-2028
  • Basic Statistic Fastest-growing advertising markets in Europe 2026
  • Basic Statistic Most effective advertising markets in Europe 2025
  • Premium Statistic Most effective advertisers in Europe 2025

Digital overview

6
  • Premium Statistic Digital advertising spending in Europe 2006-2024
  • Premium Statistic Digital ad spend in Europe 2024, by format
  • Premium Statistic Largest digital advertising markets in Europe 2024
  • Premium Statistic Fastest growing online advertising markets in Europe 2024
  • Premium Statistic Leading digital retail media markets in Europe 2023
  • Premium Statistic Leading digital retail media networks in Europe 2024, by market share

United Kingdom

5
  • Premium Statistic Advertising spending in the UK 2010-2024
  • Premium Statistic Advertising expenditure in the UK 2023-2025, by medium
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2024
  • Premium Forecast Non-digital advertising touchpoints in the UK 2025
  • Premium Forecast Digital advertising touchpoints in the UK 2025

Germany

5
  • Premium Statistic Ad spending in Germany 2014-2025
  • Premium Statistic Gross advertising volume of above-the-line media in Germany 2023
  • Premium Statistic Main channels of new brand discovery in Germany Q3 2024
  • Premium Forecast Non-digital advertising touchpoints in Germany 2025
  • Premium Forecast Digital advertising touchpoints in Germany 2025

France

5
  • Premium Statistic Ad spending of traditional & digital media France 2018-2024
  • Premium Statistic Advertising investments in France 2024, by medium
  • Premium Statistic Main channels of new brand discovery in France Q3 2024
  • Premium Forecast Non-digital advertising touchpoints in France 2025
  • Premium Forecast Digital advertising touchpoints in France 2025

Italy

5
  • Premium Statistic Advertising spending in Italy 2019-2024
  • Premium Statistic Year-on-year change in ad spend in Italy 2023, by medium
  • Premium Statistic Main channels of new brand discovery Italy Q3 2024
  • Premium Forecast Non-digital advertising touchpoints in Italy 2025
  • Premium Forecast Digital advertising touchpoints in Italy 2025

Spain

5
  • Premium Statistic Advertising spending in Spain 2018-2024
  • Premium Statistic Distribution of advertising spending in Spain 2023-2024, by medium
  • Premium Statistic Main channels of new brand discovery Spain Q3 2024
  • Premium Forecast Non-digital advertising touchpoints in Spain 2025
  • Premium Forecast Digital advertising touchpoints in Spain 2025
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