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Digital retail media advertising in Europe

Statistics report on digital retail media advertising in Europe

This report has been compiled to provide statistical information about digital retail media advertising in Europe.

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Table of contents

Overview

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  • Premium Statistic Digital retail media ad spend in Europe 2021-2028
  • Premium Statistic Digital retail media ad spend growth in Europe 2022-2028
  • Premium Statistic Leading digital retail media markets in Europe 2023
  • Premium Statistic Fastest-growing digital retail media markets in Europe 2023
  • Premium Statistic Digital retail media ad spend in Europe 2022, by country
  • Premium Statistic Digital retail media ad spend growth in Europe 2022-2026, by country
  • Premium Statistic Retail media share in digital ad spend in Europe 2023-2027
  • Premium Statistic Retail media share in digital ad spend in Western Europe 2023, by country

Major players

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  • Premium Statistic Leading digital retail media networks in Europe 2024, by ad revenue
  • Premium Statistic Leading digital retail media networks in Europe 2024, by market share
  • Premium Statistic Fastest-growing digital retail media networks in Europe 2024
  • Premium Statistic Amazon ecommerce media ad revenue in Europe 2019-2024
  • Premium Statistic Ad revenue of Ceconomy 2021/22-2024/25
  • Premium Statistic Ad services revenue of Cnova N.V. worldwide 2019-2024
  • Premium Statistic eBay ecommerce media ad revenue in Europe 2019-2024
  • Premium Statistic Vinted ecommerce media ad revenue in Europe 2019-2024
  • Premium Statistic Zalando ecommerce media ad revenue in Europe 2019-2024

France

5
  • Premium Statistic Digital retail media ad revenue in France 2022-2024
  • Premium Statistic Retail media ad spend in France 2019-2024
  • Premium Statistic Digital retail media ad spend in France 2019-2024, by format
  • Premium Statistic Industries with highest share of retail media ad spend in France 2023
  • Premium Statistic Digital retail media ad revenue in France 2024, by company

Germany

6
  • Premium Statistic Changes in selected digital media ad spend in 2026 for agencies in Germany 2025
  • Premium Statistic Digital retail media ad revenue in Germany 2022-2024
  • Premium Statistic Biddable marketplace ad spending in Germany 2021-2024
  • Premium Statistic Amazon ecommerce media ad revenue in Germany 2022-2024
  • Premium Statistic Industries with highest share of retail media ad spend in Germany 2023
  • Premium Statistic Leading marketing priorities in Germany 2024

United Kingdom

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  • Premium Statistic Digital retail media ad revenue in the UK 2022-2024
  • Premium Statistic Onsite retail media ad spend in the UK 2022-2023
  • Premium Statistic Digital ad spend in the UK 2030, by platform
  • Premium Statistic Industries with highest share of retail media ad spend in the UK 2023
  • Premium Statistic Number of RMNs used by UK marketing managers 2023
  • Premium Statistic Retail media share of programmatic ad budgets in the UK 2025
  • Premium Statistic Audience targeting solutions for retail media off-site ads in the UK 2025
  • Premium Statistic Top emerging retail media innovations in the UK 2025

Buy-side marketer insights

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  • Premium Statistic Importance of retail media in marketing in Western Europe 2024
  • Premium Statistic Share of advertisers who partner with RMNs in Europe 2024-2025
  • Premium Statistic Number of RMNs used by advertisers in Europe 2024-2025
  • Premium Statistic Opportunities of retail media advertising in Europe 2024
  • Premium Statistic Criteria used by advertisers to evaluate RMNs in Europe 2024-2025
  • Premium Statistic Satisfaction with the quality of RMNs in Europe 2024-2025
  • Premium Statistic Barriers to retail media investment for advertisers in Europe 2024-2025

Sell-side marketer insights

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  • Premium Statistic Share of retailers with a retail media offer in Europe 2024-2025
  • Premium Statistic In-store ad types offered by RMNs in Europe 2024-2025
  • Premium Statistic Retail media ad revenue in Europe 2025, by ad type
  • Premium Statistic RMN measurement & metric options offered in Europe 2024-2025
  • Premium Statistic Reasons why retailers invest in retail media proposition in Europe 2024-2025
  • Premium Statistic Barriers to retail media investment for retailers in Europe 2024-2025
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