ÌÇÐÄÆƽâ°æ

Ad-supported video-on-demand market in the United States

Statistics report on AVOD in the United States

This report provides data on AVOD (ad-supported video-on-demand), giving information about usage growth and digital video advertising in the United States. The report also contains a chapter on major services such as Roku and Tubi, and offers insights into consumer preferences.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

9
  • Premium Statistic Revenue of AVOD worldwide 2017-2029 in the United States 2017-2030
  • Premium Statistic Advertising video-on-demand (AVoD) penetration rate in the United States 2017-2030
  • Premium Statistic Advertising video-on-demand (AVoD) average revenue per user in the United States 2030
  • Basic Statistic Revenue of selected HVOD services worldwide 2029, by plan type
  • Premium Statistic Paid subscribers of selected HVOD platforms worldwide 2025
  • Premium Statistic Consumers using ad-supported and ad-free streaming services in the U.S. 2021-2024
  • Premium Statistic Viewing time streaming subscription vs. ad-based video worldwide 2023, by region
  • Basic Statistic Video streaming services monthly subscription price in the U.S. 2025
  • Premium Statistic Cost of SVOD and traditional pay TV services in the U.S. 2025

Advertising

8
  • Premium Statistic Digital video ad revenue growth in the U.S. 2020-2023
  • Premium Statistic Digital video ad spend in the U.S. 2023-2025, by type
  • Premium Statistic Digital video ad views in the U.S. 2020-2025, by device
  • Premium Statistic TV and video streaming viewers' attitudes toward advertisements in the U.S. 2024
  • Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2025
  • Premium Statistic Streaming platforms offering best content and ad-experience in the U.S. 2024
  • Basic Statistic Top areas of excitement video streaming advertising in the U.S. 2024
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2025

Platforms

10
  • Premium Statistic Subscription ad-supported OTT penetration rate in the U.S. 2024, by platform
  • Premium Statistic Market shares of selected AVOD services in the U.S. Q2 2024
  • Premium Statistic Share of ad-supported VOD subscription additions in the U.S. 2023-2024, by platform
  • Basic Statistic Share of ad-supported Netflix users worldwide 2024, by region
  • Premium Statistic Share of ad-supported Disney+ users worldwide 2024, by region
  • Premium Statistic Share of ad-supported Prime Video users worldwide 2024, by region
  • Premium Statistic Share of ad-supported Max users worldwide 2024, by region
  • Premium Statistic Roku total hours streamed worldwide by quarter 2018-2025
  • Basic Statistic Paid subscribers of Peacock in the U.S. 2021-2026
  • Premium Statistic Number of Tubi MAUs worldwide 2019-2025

Consumer behavior

8
  • Premium Statistic SVOD subscriber additions in the U.S. 2022-2024, by plan type
  • Basic Statistic Preference of using ad-supported vs. ad-free video services in the U.S. 2024
  • Premium Statistic Share of ad-supported streaming subscriptions in the U.S. 2022-2024
  • Basic Statistic Distribution of AVOD subscriptions per household in the U.S. 2023, by age
  • Premium Statistic Canceling subscription and adding free ad-supported CTV services in the U.S. 2025
  • Basic Statistic Canceling streaming services in the U.S. 2024, by political affiliation
  • Basic Statistic Adoption of streaming services in the U.S. 2024, by political affiliation
  • Premium Statistic Cost saving as key factor to opt for Netflix ad-based tier in the U.S. 2024, by age
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch