As of late 2023, watching subscription-based streaming platform dominated across all regions, with users spending significantly more hours than on free with ads platforms. Consumers in the Asia-Pacific region spent the most time on SVOD services at ** hours per week, while viewers in the EMEA region spent the lowest amount of time with these platforms. On the other hand, free ad-supported streaming platforms show relatively lower engagement, with the United States and Canada, as well as the Asia-Pacific region seeing the highest usage time, reaching ** hours per week.
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The Streamable. (October 3, 2024). Average weekly hours for watching content on subscription versus free ad-supported video streaming services worldwide in 4th quarter 2023, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1553742/viewing-time-streaming-video-world-region/
The Streamable. "Average weekly hours for watching content on subscription versus free ad-supported video streaming services worldwide in 4th quarter 2023, by region ." Chart. October 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1553742/viewing-time-streaming-video-world-region/
The Streamable. (2024). Average weekly hours for watching content on subscription versus free ad-supported video streaming services worldwide in 4th quarter 2023, by region . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1553742/viewing-time-streaming-video-world-region/
The Streamable. "Average Weekly Hours for Watching Content on Subscription versus Free Ad-supported Video Streaming Services Worldwide in 4th Quarter 2023, by Region ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2024, /statistics/1553742/viewing-time-streaming-video-world-region/
The Streamable, Average weekly hours for watching content on subscription versus free ad-supported video streaming services worldwide in 4th quarter 2023, by region ÌÇÐÄÆƽâ°æ, /statistics/1553742/viewing-time-streaming-video-world-region/ (last visited July 22, 2026)
Average weekly hours for watching content on subscription versus free ad-supported video streaming services worldwide in 4th quarter 2023, by region [Graph], The Streamable, October 3, 2024. [Online]. Available: /statistics/1553742/viewing-time-streaming-video-world-region/
