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Online video in the United States

Statistics report about online video in the United States

This report provides data on online video in the United States, with a particular emphasis on user engagement, video streaming on demand, and user-generated content. It also encompasses mobile video applications, online video advertising, and livestreaming.

Table of contents

Overview

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  • Basic Statistic Share of time spent engaging on social video online among U.S. users 2019-2025
  • Premium Statistic U.S. users creating videos for the internet 2025, by age group
  • Basic Statistic Preferred media for podcast listening among U.S. users 2024
  • Premium Statistic Estimated annual TikTok revenue in the U.S. 2020-2025
  • Premium Statistic Estimated annual YouTube revenue in the U.S. 2020-2025, by type
  • Premium Statistic Estimated annual Snapchat revenue in the U.S. 2020-2025

User engagement

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  • Premium Statistic Average weekly media use in the U.S. 2025, by medium
  • Premium Statistic U.S. viewer awareness and understanding of major streaming services 2024
  • Premium Statistic U.S. leading video content type Q2 2025, by usage reach
  • Premium Forecast Preferred films and shows by genre in the U.S. 2025

Video streaming on-demand

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  • Premium Forecast Revenue of SVOD in the United States 2017-2029
  • Premium Forecast Number of SVOD users in the United States 2017-2029
  • Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
  • Premium Forecast Amazon Prime Video brand profile in the United States 2025
  • Premium Statistic Most enjoyable content on video streaming services in the U.S. 2024

Social video & UGC

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  • Basic Statistic Share of time spent engaging on social video online among U.S. users 2019-2025
  • Premium Statistic U.S. users creating videos for the internet 2025, by age group
  • Basic Statistic Preferred media for podcast listening among U.S. users 2024
  • Premium Statistic Estimated annual TikTok revenue in the U.S. 2020-2025
  • Premium Statistic Estimated annual YouTube revenue in the U.S. 2020-2025, by type
  • Premium Statistic Estimated annual Snapchat revenue in the U.S. 2020-2025

Live streaming

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  • Premium Statistic Global share of users watching content via streaming services Q2 2025, by country
  • Premium Forecast Video live streaming sites usage in the U.S. 2025
  • Premium Forecast Most used video live streaming sites by brand in the U.S. 2025
  • Premium Statistic Most popular livestream video categories in the U.S. 2024
  • Premium Statistic Frequency of watching live stream video in the U.S. 2025, by age group

Mobile video apps

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  • Basic Statistic Monthly time spent on selected mobile social apps U.S. 2025
  • Premium Statistic Reach of most popular U.S. smartphone apps 2026
  • Premium Statistic U.S. device usage for weekly online video viewing 2025, by age group
  • Premium Statistic U.S. children daily time on video apps 2025

Spotlight: online video advertising

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  • Premium Forecast Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
  • Premium Statistic Digital video ad views in the U.S. 2020-2025, by device
  • Basic Statistic Distribution of digital ad spending 2025, by format
  • Premium Statistic Global YouTube advertising revenues 2017-2025
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