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The average revenue per user in the advertising video-on-demand (AVoD) segment of the media market in the United States was modeled to stand at * U.S. dollars in 2025. Following a continuous upward trend, the average revenue per user has risen by U.S. dollars since 2017. Between 2025 and 2030, the average revenue per user will rise by U.S. dollars, continuing its consistent upward trajectory.

Definition

AVOD (Advertising-based Video on Demand) refers to the practice of offering video content to viewers for free, with advertisements inserted into the content as a way of monetizing it. AVOD platforms can include streaming services, video sharing sites, and other digital platforms that offer free video content. AVOD advertising can take different forms, including pre-roll ads that play before the content, mid-roll ads that play during the content, and post-roll ads that play after the content. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as viewer engagement, click-through rates, or conversions.

Additional information:

Video on demand advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes.

The ARPU box shows the average annual revenue per user of the selected market (region) for each year.