Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation
Characteristic
All viewers
Democrats
Independents
Republicans
Removed subscription streaming service
31%
37%
37%
29%
Removed free streaming service
10%
13%
13%
9%
The chart is not accessible to screen readers. Please switch to the table view to access the data.
As of March 2024, a significant share of connected TV (CTV) users in the United States have canceled streaming services in the past year, regardless of political affiliation. Over one third of Democrats and Independents, as well as nearly 30 percent of Republicans have removed a subscription-based service. Meanwhile, the share of consumers removing ad-supported streaming services was lowers: one in ten users canceled a free ad-supported streaming service.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
LG Ads Solutions. (July 31, 2024). Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1491175/streaming-service-cancelation-political-affiliation-us/
LG Ads Solutions. "Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation ." Chart. July 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1491175/streaming-service-cancelation-political-affiliation-us/
LG Ads Solutions. (2024). Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1491175/streaming-service-cancelation-political-affiliation-us/
LG Ads Solutions. "Share of Connected Tv (Ctv) Users Who Have Removed Subscription-based or Free Ad-supported Streaming Services in The past 12 Months in The United States as of March 2024, by Political Affiliation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2024, /statistics/1491175/streaming-service-cancelation-political-affiliation-us/
LG Ads Solutions, Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation ÌÇÐÄÆƽâ°æ, /statistics/1491175/streaming-service-cancelation-political-affiliation-us/ (last visited July 24, 2026)
Share of connected TV (CTV) users who have removed subscription-based or free ad-supported streaming services in the past 12 months in the United States as of March 2024, by political affiliation [Graph], LG Ads Solutions, July 31, 2024. [Online]. Available: /statistics/1491175/streaming-service-cancelation-political-affiliation-us/
