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Share of consumers using ad-supported or ad-free streaming services in the United States from June 2021 to June 2024

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Sources

Release date

July 2024

Region

United States

Survey time period

June 2021 to June 2024

Number of respondents

3,000 respondents

Age group

14-74 years

Special properties

respondents watching at least 1 hour of TV a week

Citation formats

Consumers using ad-supported and ad-free streaming services in the U.S. 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 19, 2024

In June 2024, the share of U.S. consumers using ad-free streaming services significantly dropped to ** percent, compared to ** percent recorded in 2023, suggesting a change in viewing behavior. Meanwhile, the share of consumers using ad-supported services increased from ** percent in June 2021 to ** percent in June 2024.

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Statistics on " Ad-supported video-on-demand market in the United States "

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Overview

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Platforms

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Advertising

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Consumer behavior

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Topics

Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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