A. Guttmann
Research Lead covering media
Free ad-supported streaming TV (FAST) advertising in the United States - statistics & facts
Linear TV is coming back in the form of streaming. Free ad-supported streaming TV (FAST) has been rising in the United States in the last few years, as more and more viewers are cutting the cord from subscription-based services such as Netflix and Disney+. With paid streaming platforms making a foray into the ad-supported space, FASTs are completely free services that can provide either or both live linear channels and platforms such as Paramount’s Pluto TV, FOX’s Tubi, and Roku’s The Roku Channel.  With the number of U.S. FAST users expected to grow to over 80 million by 2029, brands and advertisers are gaining a new opportunity to reach audiences that can be scaled more easily and that are more willing to engage with ads.
