In the third quarter of 2024, nearly one in four Netflix users in Europe, Middle East, and Africa (EMEA) chose the platform's ad-supported streaming tier, making this region the provider's largest market. In contrast, 15 percent of Netflix users in Latin America opted for the ad-supported option in the same period.
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BB Media. (January 5, 2025). Share of Netflix subscribers choosing ad-supported streaming tier worldwide from 1st quarter to 3rd quarter 2024, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1559470/netflix-users-ad-supported-streaming-options-by-region/
BB Media. "Share of Netflix subscribers choosing ad-supported streaming tier worldwide from 1st quarter to 3rd quarter 2024, by region ." Chart. January 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1559470/netflix-users-ad-supported-streaming-options-by-region/
BB Media. (2025). Share of Netflix subscribers choosing ad-supported streaming tier worldwide from 1st quarter to 3rd quarter 2024, by region . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1559470/netflix-users-ad-supported-streaming-options-by-region/
BB Media. "Share of Netflix Subscribers Choosing Ad-supported Streaming Tier Worldwide from 1st Quarter to 3rd Quarter 2024, by Region ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2025, /statistics/1559470/netflix-users-ad-supported-streaming-options-by-region/
BB Media, Share of Netflix subscribers choosing ad-supported streaming tier worldwide from 1st quarter to 3rd quarter 2024, by region ÌÇÐÄÆƽâ°æ, /statistics/1559470/netflix-users-ad-supported-streaming-options-by-region/ (last visited July 22, 2026)
Share of Netflix subscribers choosing ad-supported streaming tier worldwide from 1st quarter to 3rd quarter 2024, by region [Graph], BB Media, January 5, 2025. [Online]. Available: /statistics/1559470/netflix-users-ad-supported-streaming-options-by-region/
