Share of connected TV (CTV) users who plan to add subscription-based or free ad-supported streaming services in the next 12 months in the United States as of March 2024, by political affiliation
Characteristic
All viewers
Democrats
Independents
Republicans
Expect to add subscription streaming service
27%
34%
21%
23%
Expect to add free streaming service
28%
32%
19%
30%
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As of March 2024, a significant share of connected TV (CTV) users in the United States are expected to adopt new streaming services, regardless of their political affiliation. More than one third of Democrats plan to add a subscription streaming service in the next 12 months. Furthermore, 28 percent of overall users are looking to adopt free ad-supported streaming services, suggesting an increased interest in streaming services with ads.
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LG Ads Solutions. (July 31, 2024). Share of connected TV (CTV) users who plan to add subscription-based or free ad-supported streaming services in the next 12 months in the United States as of March 2024, by political affiliation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1491186/streaming-service-adoption-political-affiliation-us/
LG Ads Solutions. "Share of connected TV (CTV) users who plan to add subscription-based or free ad-supported streaming services in the next 12 months in the United States as of March 2024, by political affiliation." Chart. July 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1491186/streaming-service-adoption-political-affiliation-us/
LG Ads Solutions. (2024). Share of connected TV (CTV) users who plan to add subscription-based or free ad-supported streaming services in the next 12 months in the United States as of March 2024, by political affiliation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1491186/streaming-service-adoption-political-affiliation-us/
LG Ads Solutions. "Share of Connected Tv (Ctv) Users Who Plan to Add Subscription-based or Free Ad-supported Streaming Services in The next 12 Months in The United States as of March 2024, by Political Affiliation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2024, /statistics/1491186/streaming-service-adoption-political-affiliation-us/
LG Ads Solutions, Share of connected TV (CTV) users who plan to add subscription-based or free ad-supported streaming services in the next 12 months in the United States as of March 2024, by political affiliation ÌÇÐÄÆƽâ°æ, /statistics/1491186/streaming-service-adoption-political-affiliation-us/ (last visited July 20, 2026)
Share of connected TV (CTV) users who plan to add subscription-based or free ad-supported streaming services in the next 12 months in the United States as of March 2024, by political affiliation [Graph], LG Ads Solutions, July 31, 2024. [Online]. Available: /statistics/1491186/streaming-service-adoption-political-affiliation-us/
