In 2023, over half of Americans aged 18 to 54 years had at least one subscription to AVOD services, while about one-third of those aged 55 and older had at least one subscription to ad-supported streaming platforms. Younger individuals were more likely to hold multiple of those kinds of subscriptions, with 13 percent having three or more AVOD accounts.Â
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Advertising Research Foundation. (June 17, 2024). Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1485394/avod-subscription-age-household-us/
Advertising Research Foundation. "Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group." Chart. June 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1485394/avod-subscription-age-household-us/
Advertising Research Foundation. (2024). Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1485394/avod-subscription-age-household-us/
Advertising Research Foundation. "Distribution of Ad-supported Video-on-demand (Avod) Subscriptions per Household in The United States in 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2024, /statistics/1485394/avod-subscription-age-household-us/
Advertising Research Foundation, Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1485394/avod-subscription-age-household-us/ (last visited July 15, 2026)
Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group [Graph], Advertising Research Foundation, June 17, 2024. [Online]. Available: /statistics/1485394/avod-subscription-age-household-us/
