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Digital video advertising and marketing worldwide

Statistics report on digital video advertising and marketing worldwide

This report has been compiled to provide statistical information about digital video advertising and marketing worldwide.

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Table of contents

Overview

5
  • Premium Forecast Digital advertising spending worldwide 2018-2030, by format
  • Premium Forecast Digital video ad revenues worldwide 2017-2030
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2025
  • Premium Statistic Most valuable media & entertainment brands worldwide 2025
  • Premium Statistic Net expected change in selected ad media spend in 2026 for marketers worldwide 2025

Usage & budgets

5
  • Premium Statistic Video platforms used for marketing purposes worldwide 2025
  • Premium Statistic Most effective video marketing channels worldwide 2025
  • Premium Statistic Marketing budget share allocated to video worldwide 2025
  • Premium Statistic Video formats with largest ROI according to marketers worldwide 2024
  • Premium Statistic Leading types of video used in marketing worldwide 2025

Connected TV (CTV) advertising

4
  • Premium Statistic CTV advertising revenue worldwide 2020-2026
  • Premium Statistic Open programmatic CTV ad spend worldwide 2023-2025
  • Premium Statistic CTV ad fraud in worldwide 2024, by country
  • Premium Statistic Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide 2024

Market leaders

6
  • Premium Statistic Global YouTube advertising revenues 2017-2025
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2025
  • Premium Statistic TikTok ad revenue worldwide 2020-2027
  • Premium Statistic Instagram's ad revenue worldwide 2017-2024
  • Premium Statistic Leading brands on Instagram worldwide 2025, by influencers
  • Premium Statistic Most mentioned brands on TikTok worldwide 2025, by influencers' mentions

Audience and consumption

7
  • Premium Statistic Share of global online video viewers 2022-2025, by quarter
  • Premium Forecast Number of YouTube users worldwide 2017-2030
  • Basic Statistic TikTok: number of global users 2020-2025
  • Premium Statistic Most watched online video content each week Q4 2025, by type
  • Premium Statistic Viewers of vlogs worldwide Q4 2025, by age and gender
  • Premium Statistic Share of streaming subscriptions preferred by consumers worldwide 2023, by country
  • Premium Statistic Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country
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