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Gen Z video streaming consumption in the United States

Statistics report on video streaming consumption among Gen Z in the United States

This statistics report looks at the video streaming behavior among Gen Z in the United States. Beginning with facts on general media and streaming consumption among this demographic, the report then goes on to explore popular services and platform types, before giving insights into devices they use to stream content, as well as data on general streaming behavior.

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Table of contents

Overview

4
  • Premium Statistic Share of entertainment screen time activities in the U.S 2024, by age
  • Premium Statistic Media time share among Gen Z in the U.S. 2024, by type
  • Premium Statistic Monthly spending on selected media types n the U.S. 2024, by generation
  • Premium Statistic Daily media consumption hours in the U.S. 2024, by generation

SVOD

6
  • Premium Statistic Number of video streaming subscriptions used in the U.S. 2024, by generation
  • Premium Statistic Time spent viewing social videos and SVOD in the U.S. 2024, by generation
  • Premium Statistic Impact of SVOD prices and discounts in the U.S. 2023, by generation
  • Premium Statistic Password sharing of video streaming services in the U.S. 2023, by generation
  • Premium Statistic Share of subscription cyclers in the U.S. 2023
  • Premium Statistic Anticipated VOD subscription increase in the U.S. 2024, by age

Ad-supported streaming

3
  • Premium Statistic Likelihood having ad-supported streaming subscription in the U.S. 2023, by generation
  • Premium Statistic Opinion of available content on FAST services in the U.S. 2024, by age
  • Premium Statistic Number of FAST apps used in the U.S. 2024, by age and ethnicity

Platforms

4
  • Premium Statistic Share of paid video streaming subscribers in the U.S. 2025, by age
  • Premium Statistic Share of video streaming time for each service among Gen Z in the U.S. 2024
  • Premium Statistic Most enjoyed content on Paramount+ in the U.S. Q3 2023, by generation
  • Premium Statistic Amazon Prime subscription usage for watching videos in the U.S. 2024, by age group

Streaming devices

3
  • Premium Statistic Devices used to watch video content in the U.S. 2023, by age group
  • Basic Statistic CTV streaming viewing time in the U.S. 2023, by generation
  • Premium Statistic Share of connected TV users in the U.S. 2024, by generation

Consumer behavior

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  • Premium Statistic Consumer spending on cable TV and streaming in the U.S. 2023, by generation
  • Premium Statistic Most desired features for video streaming services in the U.S. 2024, by generation
  • Premium Statistic Number of video streaming services canceled in the U.S. 2025, by age
  • Premium Statistic Adults preferring completed shows vs new seasons in the U.S. 2023, by generation
  • Premium Statistic Perception of AI-created vs human-made video content in the U.S. 2023, by generation
  • Basic Statistic Gen Alpha and Gen Z pro and college sports viewing habits in the U.S. 2024
  • Basic Statistic Preferred video content type among Gen Z and millennials in the U.S. 2023
  • Premium Statistic Opinion on video content recommendations among Gen Z and millennials in the U.S. 2023
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