Julia Stoll
Research expert covering TV and video media
Video streaming in the United States - statistics & facts
After years of heavily focusing on subscriber growth only, the U.S. video streaming market has recently faced the problem of not earning enough money with its business, despite constantly rising video-on-demand revenues. To become profitable or increase their profitability, streaming providers have introduced several measures, such as cutting content costs and bundling their services, as well as launching account sharing fees and ad-supported tiers. Which strategies have had the most impact on the consumer recently?
