According to a February 2024 forecast, the majority of U.S. viewers are estimated to subscribe to the ad-supported tier of Amazon Prime Video, with nearly ** users opting for this plan by the end of the year, followed closely by Peacock, with about ** percent of subscribers. In contrast, Disney+ is likely to have around * people using the subscription with ads tier, while Netflix's ad-based option will probably only reach *** percent of subscribers.
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Media Play News. (April 15, 2024). Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
Media Play News. "Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform." Chart. April 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
Media Play News. (2024). Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
Media Play News. "Share of Consumers Using Ad-supported Tiers of Subscription Over-the-top (Ott) Platforms in The United States in 2024, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2024, /statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
Media Play News, Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/ (last visited July 20, 2026)
Share of consumers using ad-supported tiers of subscription over-the-top (OTT) platforms in the United States in 2024, by platform [Graph], Media Play News, April 15, 2024. [Online]. Available: /statistics/1497904/subscription-ad-supported-ott-penetration-by-platform-us/
