According to a survey conducted in 2026, consumers in the United States are most likely to complete beauty purchases on Amazon. About 29 percent of respondents reported purchasing beauty products on Amazon, while around 26 percent revealed doing so on Walmart. Beauty retailers' websites or apps were also among the top online purchase destinations, with 11 percent of the survey respondents.
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Tinuiti. (March 23, 2026). Online destinations where consumers are most likely to complete beauty purchases in the United States in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1401027/beauty-purchases-by-distribution-channel-united-states/
Tinuiti. "Online destinations where consumers are most likely to complete beauty purchases in the United States in 2026." Chart. March 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1401027/beauty-purchases-by-distribution-channel-united-states/
Tinuiti. (2026). Online destinations where consumers are most likely to complete beauty purchases in the United States in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1401027/beauty-purchases-by-distribution-channel-united-states/
Tinuiti. "Online Destinations Where Consumers Are Most Likely to Complete Beauty Purchases in The United States in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2026, /statistics/1401027/beauty-purchases-by-distribution-channel-united-states/
Tinuiti, Online destinations where consumers are most likely to complete beauty purchases in the United States in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1401027/beauty-purchases-by-distribution-channel-united-states/ (last visited July 31, 2026)
Online destinations where consumers are most likely to complete beauty purchases in the United States in 2026 [Graph], Tinuiti, March 23, 2026. [Online]. Available: /statistics/1401027/beauty-purchases-by-distribution-channel-united-states/
