��ƽ��

Favorite shopping channels among beauty enthusiasts in the United States in 2024, by purchase frequency

Characteristic	Share of responses
In-store mass retailer	84.7%
Amazon	75.5%
In-store beauty retailer	74.6%
Online mass retailer	71.3%
Drugstore	68.2%
Online beauty retailer	67.9%
Brand website	66.1%
Beauty supply	54.7%
Department store	54.2%
Online-only retailers	42.6%
Salon/Barbershop	41.3%
Social media	34.8%
Derm or Medspa	32.3%
Day spa	25%
TV shopping	22.3%

Download

Source

Show detailed source information?

Register for free

Already a member?

Source

Release date

October 2024

More information

Region

United States

Survey time period

2024

Number of respondents

1,250 respondents

Special properties

beauty enthusiasts

Supplementary notes

Only one response for each channel was allowed.
The source does not provide additional information on the respondents or the date of survey.

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

According to the results of a recent survey conducted in the United States, about 85 percent of surveyed beauty enthusiasts stated that they mostly shop for beauty items through the in-store mass retailer channel. Amazon ranked second, with nearly 76 percent of participants saying that they often shop there for such products.

Other statistics on the topic
Beauty and personal care e-commerce in the United States

Beauty product spending intentions in the U.S. 2024, by channel

U.S. consumers who used technology to try a new beauty product before purchase 2026

Share of shoppers buying beauty products online 2025, by country

Budget of one specific beauty product among millennial and Gen Z in the U.S. 2025

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

For teams of up to 99 users

Talk to sales for pricing

Free + Premium Statistics
Reports
Market ��ƽ��

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Cosmetics consumer behavior in the U.S. "

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Cosmetics consumer behavior in the U.S.

Channels and retailers

6

Purchasing behavior

8

Consumer preferences

8

Online behavior

6

Market overview

5

Sales

5

Prices and expenditure

6

Further Content: You might find this interesting as well

Topics

Beauty and personal care e-commerce in the United States

Cosmetics industry in the U.S.

Beauty and personal care e-commerce worldwide

Gen Z online beauty shoppers

Beauty and personal care e-commerce in Europe

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

For teams of up to 99 users

Talk to sales for pricing

Free + Premium Statistics
Reports
Market ��ƽ��

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Learn more about how ��ƽ�� can support your business.