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Days with the most beauty e-commerce traffic in the United States in 2023

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Source

Release date

August 2023

Region

United States

Survey time period

April 30, 2022 to April 30, 2023

Supplementary notes

The source defines purchase intent clicks as the share of consumers who clicked through to a minimum of one retailer, during one continuous session.

Date of release is the date of access.

Citation formats

Purchase intent clicks of beauty e-commerce in the U.S. 2023, by day

Published by
Yihan Ma,
Aug 9, 2023
In 2023, online shoppers are most likely to purchase beauty products online during the weekends in the United States. Purchase intent clicks, meaning traffic from shoppers who click through to a minimum of *** retailer on beauty e-commerce websites in *** session, steadily increase throughout the week. Saturday has the highest purchase intent click rate, at almost ** percent, and Sunday, the second highest, at roughly ** percent. The purchase intent clicks are the lowest on Tuesday, with only **** percent of shoppers clicking through to beauty retailers' websites.
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Statistics on " Beauty and personal care e-commerce in the United States "

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Other statistics that may interest you Beauty and personal care e-commerce in the United States

Overview

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Leading stores

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Leading channels

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Online shopping

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Users and spending habits

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Spotlight: Gen Z shoppers

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce worldwideGen Z online beauty shoppersBeauty and personal care e-commerce in Europe
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