A study conducted in the United States in November 2023 shows how consumers plan to spend money on beauty products in 2024. Most online beauty buyers, nearly ** percent, expect their spending to stay the same. However, a notable portion of respondents, almost ** percent, expect to increase their online spending. Meanwhile, over ** percent of shoppers expect to decrease their spending.Â
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eMarketer. (January 23, 2024). Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1489643/us-beauty-products-spending-consumer/
eMarketer. "Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024." Chart. January 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1489643/us-beauty-products-spending-consumer/
eMarketer. (2024). Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1489643/us-beauty-products-spending-consumer/
eMarketer. "Share of Online Shoppers Expected to Increase or Decrease Their Spending on Beauty Products in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2024, /statistics/1489643/us-beauty-products-spending-consumer/
eMarketer, Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489643/us-beauty-products-spending-consumer/ (last visited July 23, 2026)
Share of online shoppers expected to increase or decrease their spending on beauty products in the United States in 2024 [Graph], eMarketer, January 23, 2024. [Online]. Available: /statistics/1489643/us-beauty-products-spending-consumer/
