A 2023 survey revealed which features attract online shoppers to purchase beauty or skincare brands in the United States. According to the survey, the most important feature was pricing (** percent), followed by samples (** percent). Innovation was also an appealing brand feature, such as product formulas and interactive experiences.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Insider Intelligence. (July 5, 2023). Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1403851/features-attracting-online-beauty-shoppers/
Insider Intelligence. "Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023." Chart. July 5, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1403851/features-attracting-online-beauty-shoppers/
Insider Intelligence. (2023). Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1403851/features-attracting-online-beauty-shoppers/
Insider Intelligence. "Features Attracting Online Shoppers Purchasing Beauty or Skincare Brands in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jul 2023, /statistics/1403851/features-attracting-online-beauty-shoppers/
Insider Intelligence, Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1403851/features-attracting-online-beauty-shoppers/ (last visited July 23, 2026)
Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023 [Graph], Insider Intelligence, July 5, 2023. [Online]. Available: /statistics/1403851/features-attracting-online-beauty-shoppers/