In 2023, more than *** in *** consumers from the United States reported that they always read reviews when shopping for beauty products online. Additionally, **** percent reported that they sometimes consult online reviews.
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PowerReviews. (August 3, 2023). Share of beauty shoppers who read reviews while shopping online in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1325957/online-beauty-shoppers-reviews-ratings-us/
PowerReviews. "Share of beauty shoppers who read reviews while shopping online in the United States in 2023." Chart. August 3, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1325957/online-beauty-shoppers-reviews-ratings-us/
PowerReviews. (2023). Share of beauty shoppers who read reviews while shopping online in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1325957/online-beauty-shoppers-reviews-ratings-us/
PowerReviews. "Share of Beauty Shoppers Who Read Reviews While Shopping Online in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Aug 2023, /statistics/1325957/online-beauty-shoppers-reviews-ratings-us/
PowerReviews, Share of beauty shoppers who read reviews while shopping online in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1325957/online-beauty-shoppers-reviews-ratings-us/ (last visited July 30, 2026)
Share of beauty shoppers who read reviews while shopping online in the United States in 2023 [Graph], PowerReviews, August 3, 2023. [Online]. Available: /statistics/1325957/online-beauty-shoppers-reviews-ratings-us/