According to a survey conducted in 2023, Gen Z consumers in the United States have a preference for websites that specialize in beauty products, specifically for researching and purchasing new beauty products. Around ** percent of the polled individuals cited specialty beauty websites, like sephora.com, as the best places to search for and buy their beauty products.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
PowerReviews. (January 11, 2024). Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1441139/gen-z-top-beauty-purchase-websites-us/
PowerReviews. "Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023." Chart. January 11, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1441139/gen-z-top-beauty-purchase-websites-us/
PowerReviews. (2024). Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1441139/gen-z-top-beauty-purchase-websites-us/
PowerReviews. "Leading Gen Z Search and Purchase Channels for New-to-them Beauty Products in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Jan 2024, /statistics/1441139/gen-z-top-beauty-purchase-websites-us/
PowerReviews, Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1441139/gen-z-top-beauty-purchase-websites-us/ (last visited July 28, 2026)
Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023 [Graph], PowerReviews, January 11, 2024. [Online]. Available: /statistics/1441139/gen-z-top-beauty-purchase-websites-us/