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Beauty & personal care e-commerce revenue in the United States from 2017 to 2029, by segment (in million U.S. dollars)
Beauty & personal care e-commerce revenue in the United States 2017-2029, by segment
In the beauty & personal care market in the United States in 2024, the personal care segment generated the highest revenue, reaching approximately *** U.S. dollars. The cosmetics segment ranked second with around *** U.S. dollars, while skin care followed with about ** U.S. dollars.
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Other statistics that may interest you Beauty and personal care e-commerce in the United States
Overview
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- Premium Statistic Revenue of personal care e-commerce in selected countries worldwide 2025
- Premium Statistic Revenue of cosmetics e-commerce in selected countries worldwide 2025
- Premium Statistic E-commerce revenue in the United States 2025, by segment
- Premium Statistic Revenue in the beauty, health, personal & household care segment in the United States
- Premium Statistic Beauty & personal care e-commerce revenue in the United States 2017-2029, by segment
- Premium Statistic ARPU in the beauty, health, personal & household care segment in the United States
- Premium Statistic Online and offline split in the beauty and personal care market in the U.S. 2023
- Premium Statistic Top countries for the online beauty and cosmetics industry globally 2024, by traffic
Leading stores
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- Premium Statistic Top 10 personal care online stores in the U.S. 2025
- Basic Statistic Top beauty online stores in the U.S. 2025, by net sales
- Premium Statistic Most visited beauty and cosmetics websites in the U.S. 2026
- Premium Statistic Top beauty websites in the U.S. 2025, by share of voice
- Basic Statistic Most well-known beauty and health online shops in the United States 2024
Leading channels
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- Basic Statistic Leading social media platforms for online beauty purchases in the U.S. 2023
- Premium Statistic E-commerce websites where buyers start online beauty shopping in the U.S. 2023
- Premium Statistic Websites or stores shoppers visit when searching new beauty products in the U.S. 2023
- Basic Statistic Share of consumers who complete beauty purchases online in the U.S. 2026, by channel
- Premium Statistic Leading purchase channels for beauty shoppers in the U.S. 2023
- Premium Statistic Leading purchase channels for skincare shoppers in the U.S. 2023
- Basic Statistic Favorite shopping channels among beauty shoppers in the U.S. 2024
Online shopping
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- Premium Statistic Most popular categories for online purchases in the U.S. 2025
- Premium Statistic Beauty online shopping frequency in the U.S. 2023
- Premium Statistic Purchase intent clicks of beauty e-commerce in the U.S. 2023, by day
- Premium Statistic Most helpful webpage product details when shopping for beauty online in the U.S. 2024
- Premium Statistic Brand features appealing online beauty and skincare shoppers in the U.S. 2023
- Premium Statistic Online beauty shoppers who read reviews in the U.S. 2023
- Premium Statistic Never-tried products as share of online beauty purchases in the U.S. 2023
Users and spending habits
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- Premium Statistic Users in the beauty, health, personal & household care segment in the United States
- Premium Statistic Share of shoppers buying beauty products online in the U.S. 2023, by generation
- Premium Statistic Share of shoppers buying beauty products online in the U.S. 2023, by gender
- Premium Statistic Beauty consumers expected online spending in the U.S. 2024
- Premium Statistic Beauty product spending intentions in the U.S. 2024, by channel
- Premium Statistic Average monthly spend on online beauty products in the U.S. 2023
Spotlight: Gen Z shoppers
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- Premium Statistic Top Gen Z search and purchase channels for beauty items online in the U.S. 2023
- Premium Statistic Top factors that influence Gen Z's purchase of beauty products online U.S. 2023
- Premium Statistic Gen Z monthly online beauty expenditure in the U.S. 2023
- Basic Statistic Impact of influencers on beauty products purchases among U.S. Gen Z 2026
Further Content: You might find this interesting as well
ÌÇÐÄÆÆ½â°æ. (September 1, 2025). Beauty & personal care e-commerce revenue in the United States from 2017 to 2029, by segment (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /forecasts/1489367/us-online-beauty-personal-care-revenue-by-segment/
ÌÇÐÄÆÆ½â°æ. "Beauty & personal care e-commerce revenue in the United States from 2017 to 2029, by segment (in million U.S. dollars)." Chart. September 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /forecasts/1489367/us-online-beauty-personal-care-revenue-by-segment/
ÌÇÐÄÆÆ½â°æ. (2025). Beauty & personal care e-commerce revenue in the United States from 2017 to 2029, by segment (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /forecasts/1489367/us-online-beauty-personal-care-revenue-by-segment/
ÌÇÐÄÆÆ½â°æ. "Beauty & Personal Care E-commerce Revenue in The United States from 2017 to 2029, by Segment (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2025, /forecasts/1489367/us-online-beauty-personal-care-revenue-by-segment/
ÌÇÐÄÆÆ½â°æ, Beauty & personal care e-commerce revenue in the United States from 2017 to 2029, by segment (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /forecasts/1489367/us-online-beauty-personal-care-revenue-by-segment/ (last visited July 26, 2026)
Beauty & personal care e-commerce revenue in the United States from 2017 to 2029, by segment (in million U.S. dollars) [Graph], ÌÇÐÄÆÆ½â°æ, September 1, 2025. [Online]. Available: /forecasts/1489367/us-online-beauty-personal-care-revenue-by-segment/
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