Women purchase more beauty products online than men in the United States, according to a survey conducted in the second quarter of 2023. Almost **** of the female respondents reported buying beauty online, compared to roughly ** percent of men.
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Klarna. (January 31, 2023). Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1403683/beauty-online-shoppers-by-gender-us/
Klarna. "Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by gender." Chart. January 31, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1403683/beauty-online-shoppers-by-gender-us/
Klarna. (2023). Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1403683/beauty-online-shoppers-by-gender-us/
Klarna. "Share of Consumers Purchasing Beauty Products Online in The United States in 2nd Quarter 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jan 2023, /statistics/1403683/beauty-online-shoppers-by-gender-us/
Klarna, Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1403683/beauty-online-shoppers-by-gender-us/ (last visited July 29, 2026)
Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by gender [Graph], Klarna, January 31, 2023. [Online]. Available: /statistics/1403683/beauty-online-shoppers-by-gender-us/