Sephora brand profile U.S. 2024| ��ƽ��

Sephora brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,007 respondents

Age group

18-64 years

Special properties

respondents who use beauty & health online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beauty & health, which of the following brands do you like?
Brand usage: When it comes to beauty & health, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beauty & health, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Sephora in the United States?
When it comes to beauty and health online shop users, brand awareness of Sephora is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Sephora in the United States?
In total, **% of U.S. beauty and health online shop users say they like Sephora.

What is the usage share of Sephora in the United States?
All in all, **% of beauty and health online shop users in the United States use Sephora.

How loyal are the customers of Sephora?
Around **% of beauty and health online shop users in the United States say they are likely to use Sephora again.

What's the buzz around Sephora in the United States?
In April 2024, about **% of U.S. beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months.

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