In the United States, Millennials purchase the most beauty products online compared to other age groups. According to a survey conducted in the second quarter of 2023, nearly in *** Millennials reported buying these items online. In comparison, *** in **** Gen Z consumers purchased beauty online.
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Klarna. (August 3, 2023). Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1403692/beauty-online-shoppers-by-generation-us/
Klarna. "Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by generation." Chart. August 3, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1403692/beauty-online-shoppers-by-generation-us/
Klarna. (2023). Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1403692/beauty-online-shoppers-by-generation-us/
Klarna. "Share of Consumers Purchasing Beauty Products Online in The United States in 2nd Quarter 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Aug 2023, /statistics/1403692/beauty-online-shoppers-by-generation-us/
Klarna, Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1403692/beauty-online-shoppers-by-generation-us/ (last visited July 25, 2026)
Share of consumers purchasing beauty products online in the United States in 2nd quarter 2023, by generation [Graph], Klarna, August 3, 2023. [Online]. Available: /statistics/1403692/beauty-online-shoppers-by-generation-us/