Top countries for online beauty & cosmetics 2024| ��ƽ��

Leading countries for the online beauty and cosmetics industry worldwide in 2024, by total traffic volume

Country	Traffic share (%)	Traffic growth YoY (%)*	Total web visits
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

In cooperation with

Release date

September 2024

More information

Region

Worldwide

Survey time period

2024

Special properties

consumer visits on desktop and mobile web

Supplementary notes

Ten biggest online markets for beauty and cosmetics.

* Traffic growth year-on-year (YoY) from May 2022 to April 2023 vs. May 2023 to April 2024.

The date of release is the date of access.

Citation formats

In 2024, the country with the largest traffic share for the online beauty and cosmetics industry was the United States at around **** percent, with approximately ****to*billion website visits in total. In second place ranked Japan, with a traffic share of about **** percent. Out of the top ten countries, Russia had the highest traffic growth, at **** percent.

The fastest growing beauty markets online

Recent data from 2024 shows that Pakistan, Mexico, and Australia are the countries with the fastest growing online beauty and cosmetics industries worldwide. In that year, Pakistan's online beauty and cosmetics market grew by ** percent year-over-year. Similarly, Mexico's industry experienced a growth of **** percent YoY, while Australia's experienced a growth of **** percent YoY.

The global size of the beauty and personal care e-commerce market

Online purchase of beauty and personal care products are growing steadily. In 2024, online purchases of beauty and personal care products generated an estimated *** billion U.S. dollars worldwide. By 2029, this figure is expected to hit over *** billion U.S. dollars in revenue. Of these, personal care sales make up the largest share of sales, followed by cosmetics and skincare.