Beauty and personal care e-commerce in the Nordics – statistics & facts
The beauty and personal care e-commerce market is blooming in the Nordic region, where many products are infused with local ingredients, such as birch sap, spring water, and arctic berries. The market is estimated to be worth 2.84 billion U.S. dollars in 2024, and it is forecast to reach a revenue of 4.21 billion dollars by 2029. In this region, over 20 million people purchase beauty and personal care items via the internet.
