In 2023, around ** percent of Gen Z consumers in the United States spent between ** and 100 dollars per month on online beauty products. Another ** percent made purchases ranging from *** to *** U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
PowerReviews. (January 11, 2024). Monthly online beauty spend of Gen Z shoppers in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1441131/monthly-online-beauty-spend-gen-z-united-states/
PowerReviews. "Monthly online beauty spend of Gen Z shoppers in the United States in 2023." Chart. January 11, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1441131/monthly-online-beauty-spend-gen-z-united-states/
PowerReviews. (2024). Monthly online beauty spend of Gen Z shoppers in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1441131/monthly-online-beauty-spend-gen-z-united-states/
PowerReviews. "Monthly Online Beauty Spend of Gen Z Shoppers in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Jan 2024, /statistics/1441131/monthly-online-beauty-spend-gen-z-united-states/
PowerReviews, Monthly online beauty spend of Gen Z shoppers in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1441131/monthly-online-beauty-spend-gen-z-united-states/ (last visited August 04, 2026)
Monthly online beauty spend of Gen Z shoppers in the United States in 2023 [Graph], PowerReviews, January 11, 2024. [Online]. Available: /statistics/1441131/monthly-online-beauty-spend-gen-z-united-states/