As of May 2023, the most popular channel where U.S. shoppers research or buy beauty products they've never purchased before is a specialty beauty retailer’s website, with ** percent of respondents going that route. Brand websites followed on the list with ** percent of respondents, and Amazon was right behind them with ** percent.
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PowerReviews. (May 15, 2023). Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1402184/online-instore-research-channels-beauty-products/
PowerReviews. "Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023." Chart. May 15, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1402184/online-instore-research-channels-beauty-products/
PowerReviews. (2023). Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1402184/online-instore-research-channels-beauty-products/
PowerReviews. "Online and In-store Channels Where Shoppers Research Beauty Products They've Never Purchased before in The United States in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 May 2023, /statistics/1402184/online-instore-research-channels-beauty-products/
PowerReviews, Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1402184/online-instore-research-channels-beauty-products/ (last visited July 30, 2026)
Online and in-store channels where shoppers research beauty products they've never purchased before in the United States in 2023 [Graph], PowerReviews, May 15, 2023. [Online]. Available: /statistics/1402184/online-instore-research-channels-beauty-products/