During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known beauty and health online shops in the United States 2024
With 90 percent each, Walgreens and CVS are two of the most well-known beauty and health online shops in the U.S. Another American brand, Bath & Body Works, comes third in this list as it is recognized by 85 percent of internet respondents. Rite Aid claims the fourth spot followed by Sephora and ULTA.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (June 21, 2024). Leading beauty and health online shops ranked by brand awareness in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1341087/most-well-known-beauty-and-health-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading beauty and health online shops ranked by brand awareness in the United States in 2024." Chart. June 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1341087/most-well-known-beauty-and-health-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2024). Leading beauty and health online shops ranked by brand awareness in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1341087/most-well-known-beauty-and-health-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Beauty and Health Online Shops Ranked by Brand Awareness in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2024, /statistics/1341087/most-well-known-beauty-and-health-online-shops-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading beauty and health online shops ranked by brand awareness in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1341087/most-well-known-beauty-and-health-online-shops-in-the-united-states/ (last visited August 06, 2026)
Leading beauty and health online shops ranked by brand awareness in the United States in 2024 [Graph], ÌÇÐÄÆƽâ°æ, June 21, 2024. [Online]. Available: /statistics/1341087/most-well-known-beauty-and-health-online-shops-in-the-united-states/
