Key insights
- Revenue in the cosmetics e-commerce market
- bn USD

Detailed statistics
Revenue in the cosmetics e-commerce market worldwide 2017-2029, by segment
- YoY digital commerce growth of makeup
- %

Detailed statistics
YoY digital commerce growth of makeup and skincare worldwide 2025-2026
- Quarterly conversion rate of cosmetics e-commerce
- %

Detailed statistics
Quarterly conversion rate of cosmetics e-commerce worldwide 2022-2024
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Current statistics on this topic
Further recommended statistics
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Basic Statistic
Top beauty online stores in the U.S. 2025, by net sales

Top beauty online stores in the U.S. 2025, by net sales
Top online stores in the beauty segment in the United States in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Leading online beauty stores in Mexico 2025, by e-commerce net sales

Leading online beauty stores in Mexico 2025, by e-commerce net sales
Top online stores in the beauty segment in Mexico in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Leading online beauty stores in Canada 2025, by e-commerce net sales

Leading online beauty stores in Canada 2025, by e-commerce net sales
Top online stores in the beauty segment in Canada in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Top beauty online stores in the Netherlands 2025

Top beauty online stores in the Netherlands 2025
Top online stores in the beauty segment in the Netherlands in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Top beauty online stores in Belgium 2025

Top beauty online stores in Belgium 2025
Top online stores in the beauty segment in Belgium in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Global net sales of elf Beauty by channel 2016-2025

Global net sales of elf Beauty by channel 2016-2025
Share of net sales of e.l.f. Beauty, Inc. worldwide from 2016 to 2025, by distribution channel
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Premium Statistic
U.S. cosmetics sales 2025, by segment

U.S. cosmetics sales 2025, by segment
Color cosmetics sales in the United States in 2025, by segment (in million U.S. dollars)
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Premium Statistic
Leading online beauty stores in Sweden 2025

Leading online beauty stores in Sweden 2025
Top online stores in the beauty segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Share of shoppers buying beauty products online 2025, by country

Share of shoppers buying beauty products online 2025, by country
Share of global consumers purchasing beauty and cosmetics products online in 2025, by country
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Premium Statistic
Leading online beauty stores in France 2025

Leading online beauty stores in France 2025
Top online stores in the beauty segment in France in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Sales share of Ulta Beauty U.S. 2025, by category

Sales share of Ulta Beauty U.S. 2025, by category
Net sales share of Ulta Beauty in the United States in FY 2025, by product category
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Premium Statistic
Retail sales value of cosmetics China 2019-2029

Retail sales value of cosmetics China 2019-2029
Retail sales value of beauty and cosmetic products in China from 2019 to 2024, with forecasts until 2029 (in billion yuan)
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Premium Statistic
Fastest-growing online beauty and cosmetics markets globally 2025

Fastest-growing online beauty and cosmetics markets globally 2025
Countries with the fastest-growing online beauty and cosmetics industries worldwide as of July 2025, by year-on-year growth
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Premium Statistic
Online cosmetics sales in South Korea Q1 2017-Q1 2025

Online cosmetics sales in South Korea Q1 2017-Q1 2025
Transaction value of online cosmetics sales in South Korea from 1st quarter of 2017 to 1st quarter of 2025 (in trillion South Korean won)
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Premium Statistic
Retail e-commerce sales revenue of beauty and personal care in India 2019-2029

Retail e-commerce sales revenue of beauty and personal care in India 2019-2029
Retail e-commerce sales revenue of beauty and personal care products in India from 2019 to 2024, with a forecast for 2025 and 2029 (in million U.S. dollars)
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Premium Statistic
Quarterly retail sales of cosmetics and fragrances in Canada 2014-2025

Quarterly retail sales of cosmetics and fragrances in Canada 2014-2025
Quarterly retail sales of cosmetics and fragrances in Canada from 1st quarter of 2014 to 4th quarter of 2025 (in million Canadian dollars)
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Basic Statistic
U.S. beauty industry sales growth by market type Q1 2026

U.S. beauty industry sales growth by market type Q1 2026
Dollar sales growth of the beauty industry in the United States in the 1st quarter of 2026, by market type
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Premium Statistic
Sales of Christian Dior perfumes and cosmetics in value worldwide FY 2013-FY 2025

Sales of Christian Dior perfumes and cosmetics in value worldwide FY 2013-FY 2025
Sales value of the perfumes and cosmetics division of Christian Dior worldwide between FY 2013 and FY 2025 (in million euros)
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Basic Statistic
Online share of retail sales in Great Britain 2026, by sector

Online share of retail sales in Great Britain 2026, by sector
Share of total retail sales made online in Great Britain in June 2026, by sector
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Premium Statistic
Visits to leading beauty and cosmetics brand sites in Argentina 2026

Visits to leading beauty and cosmetics brand sites in Argentina 2026
Number of visits to leading beauty and cosmetics brand websites in Argentina in April 2026 (in millions)
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Premium Statistic
Monthly e-commerce sales growth for beauty and cosmetics in North America 2024-2025

Monthly e-commerce sales growth for beauty and cosmetics in North America 2024-2025
Year-on-year (YoY) e-commerce sales growth of beauty and cosmetics in North America from March 2024 to February 2025
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Premium Statistic
Black Friday & Cyber Monday online sales in Italy 2018-2025

Black Friday & Cyber Monday online sales in Italy 2018-2025
Estimated online retail sales during Black Friday and Cyber Monday in Italy from 2018 to 2025 (in billion euros)
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Premium Statistic
Per capita sales of prestige beauty products worldwide 2026, by category

Per capita sales of prestige beauty products worldwide 2026, by category
Average sales value per capita of prestige beauty products worldwide in 2026, by category (in U.S. dollars)
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Premium Statistic
Major Japanese cosmetics companies 2025, by sales

Major Japanese cosmetics companies 2025, by sales
Leading cosmetics companies in Japan in 2025, by sales value (in billion U.S. dollars)
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Premium Statistic
Top countries for the online beauty and cosmetics industry globally 2024, by traffic

Top countries for the online beauty and cosmetics industry globally 2024, by traffic
Leading countries for the online beauty and cosmetics industry worldwide in 2024, by total traffic volume
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Premium Statistic
Top consumer electronics online stores worldwide in 2025, by e-commerce net sales

Top consumer electronics online stores worldwide in 2025, by e-commerce net sales
Top consumer electronics online stores worldwide in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Quarterly net sales growth of elf Beauty 2022-2026

Quarterly net sales growth of elf Beauty 2022-2026
Quarterly net sales growth of e.l.f. Beauty, Inc. worldwide from Q1 '22 to Q4'26
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Premium Statistic
Most popular beauty and cosmetics websites in France 2026, by website traffic

Most popular beauty and cosmetics websites in France 2026, by website traffic
Most visited beauty and cosmetics websites in France in March 2026 (in millions)
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Premium Statistic
Online beauty shoppers in the UK 2026, by age group

Online beauty shoppers in the UK 2026, by age group
Share of consumers purchasing beauty products online in the United Kingdom (UK) in March 2026, by age group
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Premium Statistic
Quarterly average online order value of beauty products 2024-2026

Quarterly average online order value of beauty products 2024-2026
Value of average online order (AOV) of health and beauty products from 1st quarter 2024 to 1st quarter 2026 (in U.S. dollars)
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Premium Statistic
Makeup brands with the highest online retail sales value in China Q1 2026

Makeup brands with the highest online retail sales value in China Q1 2026
Online retail sales revenue of leading color cosmetics brands in China in 1st quarter of 2026 (in billion yuan)
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Premium Statistic
Most popular beauty and cosmetics websites in Canada 2026, by website traffic

Most popular beauty and cosmetics websites in Canada 2026, by website traffic
Most visited beauty and cosmetics websites in Canada in May 2026 (in millions)
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Premium Statistic
Online sales value of beauty segments during China's 618 festival 2024-2025

Online sales value of beauty segments during China's 618 festival 2024-2025
Online sales value of beauty and personal care products during China's mid-year shopping festival* from 2024 to 2025, by segment (in billion yuan)
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Premium Statistic
Monthly sales growth for beauty and cosmetics e-commerce in Latin America 2023

Monthly sales growth for beauty and cosmetics e-commerce in Latin America 2023
Year-on-year (YoY) sales growth of cosmetics and beauty e-commerce in Latin America from June to November in 2023
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Premium Statistic
Monthly sales growth for beauty and cosmetics e-commerce APAC 2024-2025

Monthly sales growth for beauty and cosmetics e-commerce APAC 2024-2025
Year-on-year (YoY) sales growth of cosmetics and beauty e-commerce in the Asia-Pacific region from April 2024 to February in 2025
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Premium Statistic
U.S. prestige beauty industry sales 2010-2025

U.S. prestige beauty industry sales 2010-2025
Dollar sales of the prestige beauty industry in the United States from 2010 to 2025 (in billion U.S. dollars)
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Premium Statistic
U.S. prestige beauty dollar sales growth 2020-2025

U.S. prestige beauty dollar sales growth 2020-2025
Sales growth of the prestige beauty industry in the United States from 2020 to 2025
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Premium Statistic
Monthly e-commerce retail sales value in China 2026

Monthly e-commerce retail sales value in China 2026
Monthly transaction value of online retail sales of goods and services in China from May 2025 to May 2026 (in billion yuan)
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Premium Statistic
Cosmetics retail sales China 2020-2030

Cosmetics retail sales China 2020-2030
Cosmetics retail sales in China from 2020 to 2030, with forecasts until 2030 (in billion yuan)
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Premium Statistic
Leading online stores in fashion in Spain 2025, by net sales

Leading online stores in fashion in Spain 2025, by net sales
Most popular online stores in the fashion segment in Spain in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Online share of retail sales in Great Britain 2010-2025

Online share of retail sales in Great Britain 2010-2025
Share of total retail sales made online in Great Britain from 2010 to 2025
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Premium Statistic
Quarterly net sales of Ulta Beauty from Q1 2021-Q1 2026

Quarterly net sales of Ulta Beauty from Q1 2021-Q1 2026
Quarterly net sales of Ulta Beauty from 1st quarter 2021 to 1st quarter 2026 (in billion U.S. dollars)
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Premium Statistic
Fashion: top 10 online stores in Sweden in 2025, by net sales

Fashion: top 10 online stores in Sweden in 2025, by net sales
Top online stores in the fashion segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars)
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Premium Statistic
Sportswear online sales value breakdown China Q1 2025-Q1 2026, by platform

Sportswear online sales value breakdown China Q1 2025-Q1 2026, by platform
Distribution of the online sales value of sportswear products in China in 1st quarter 2025 and 1st quarter 2026 by platform
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Premium Statistic
U.S. pet food online sales 2024-2025

U.S. pet food online sales 2024-2025
Online pet food sales in the United States from 2024 to 2025 (in billion U.S. dollars)
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Premium Statistic
Walmart, Target, and Ulta's share of elf Beauty's global net sales 2016-2025

Walmart, Target, and Ulta's share of elf Beauty's global net sales 2016-2025
Share of net sales of e.l.f. Beauty, Inc. attributed to Walmart, Target, and Ulta from 2016 to 2025
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Premium Statistic
Most used online purchase channels for beauty products worldwide 2025

Most used online purchase channels for beauty products worldwide 2025
Leading online shopping channels to buy beauty products worldwide in 2025
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Premium Statistic
Most popular beauty and cosmetics websites worldwide 2026, by website traffic

Most popular beauty and cosmetics websites worldwide 2026, by website traffic
Most visited beauty and cosmetics websites worldwide in May 2026 (in million visits)
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Premium Statistic
Most popular beauty and cosmetics websites in Germany 2026, by website traffic

Most popular beauty and cosmetics websites in Germany 2026, by website traffic
Most visited beauty and cosmetics websites in Germany in May 2026 (in millions)
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Premium Statistic
Most popular beauty and cosmetics websites in Sweden 2026, by website traffic

Most popular beauty and cosmetics websites in Sweden 2026, by website traffic
Most visited beauty and cosmetics websites in Sweden in May 2026 (in 1,000s)
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