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Top online stores in the beauty segment in the Netherlands in 2025, by e-commerce net sales (in million U.S. dollars)

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Source

In cooperation with
Release date

May 2026

Region

Netherlands

Survey time period

2025

Supplementary notes

Release date is date of access.

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Top beauty online stores in the Netherlands 2025

Published by
Yihan Ma,
May 11, 2026

In 2025, etos.nl was the leading online shop in the beauty segment in the Netherlands. With million U.S. dollars in e-commerce sales, etos.nl generated significantly more revenue than other competitors in the online beauty in the Netherlands. Etos is not a pure beauty retailer - it is best classified as a drugstore.

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