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Most visited beauty and cosmetics websites worldwide in May 2026 (in million visits)

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Source

In cooperation with
Release date

July 2026

Region

Worldwide

Survey time period

May 2026

Supplementary notes

The figures have been rounded.

Citation formats

Most popular beauty and cosmetics websites worldwide 2026, by website traffic

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 3, 2026

In May 2026, fragrantica.com ranked as the most visited beauty and cosmetics website worldwide. The site attracted nearly **** million website visits that month, followed by sephora.com with around million. Ulta.com placed third in the ranking, with roughly million website visits.

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Statistics on " Beauty and personal care e-commerce worldwide "

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Market overview

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Online shopping

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Consumer behavior

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