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Conversion rate of online shopping for cosmetics worldwide from 4th quarter 2022 to 4th quarter 2024

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Source

Release date

March 2025

Region

Worldwide

Survey time period

Q4 2022 to Q4 2024

Supplementary notes

Data is based on 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.

The release date is the date of access.

Citation formats

Quarterly conversion rate of cosmetics e-commerce worldwide 2022-2024

Published by
Yihan Ma,
Jun 1, 2026

The global online shopping conversion rate for cosmetic products varied from the forth quarter of 2022 to the forth quarter of 2024. In the forth quarter of 2022, the conversion rate was at *** percent. It then fell to *** percent in the fourth quarter of 2023 before dropping to *** percent in the forth quarter of 2024.

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Topics

Cosmetics e-commerceCosmetics industry in the U.S.Beauty and personal care e-commerce worldwideCosmetics industryCosmetics consumer behavior in the U.S.
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