*Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important shopping festivals in China. It takes place from the end of May to the middle of June each year.
As of April 30, 2026, 1 yuan corresponded to 0.15 U.S. dollars.
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Online sales value of beauty segments during China's 618 festival 2024-2025
During the 2025 edition of China's mid-year shopping festival, the "618", online sales of beauty and personal care products amounted to **** million yuan. This was a percent increase from the previous year. Beauty and skin care products recorded a higher sales value than make-up and perfumery.
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Tencent QQ. (June 23, 2025). Online sales value of beauty and personal care products during China's mid-year shopping festival* from 2024 to 2025, by segment (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1661079/china-618-s-online-sales-of-beauty-and-care-products/
Tencent QQ. "Online sales value of beauty and personal care products during China's mid-year shopping festival* from 2024 to 2025, by segment (in billion yuan)." Chart. June 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1661079/china-618-s-online-sales-of-beauty-and-care-products/
Tencent QQ. (2025). Online sales value of beauty and personal care products during China's mid-year shopping festival* from 2024 to 2025, by segment (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1661079/china-618-s-online-sales-of-beauty-and-care-products/
Tencent QQ. "Online Sales Value of Beauty and Personal Care Products during China's Mid-year Shopping Festival* from 2024 to 2025, by Segment (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2025, /statistics/1661079/china-618-s-online-sales-of-beauty-and-care-products/
Tencent QQ, Online sales value of beauty and personal care products during China's mid-year shopping festival* from 2024 to 2025, by segment (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1661079/china-618-s-online-sales-of-beauty-and-care-products/ (last visited August 04, 2026)
Online sales value of beauty and personal care products during China's mid-year shopping festival* from 2024 to 2025, by segment (in billion yuan) [Graph], Tencent QQ, June 23, 2025. [Online]. Available: /statistics/1661079/china-618-s-online-sales-of-beauty-and-care-products/
