Dollar sales of the prestige beauty industry in the United States fluctuated between 2010 and 2025 but experienced an increase overall. In fact, this figure went from slightly over *** billion U.S. dollars in 2010 to a peak of ** billion U.S. dollars 15 years later. 听
The U.S. prestige beauty market
According to 糖心破解版 forecasts, revenues for the prestige beauty market in the United States will steadily grow, amounting to about **听billion U.S. dollars by 2029. Prestige cosmetics and prestige fragrances were predicted to remain the most valuable segments, with skincare ranking third. In the first half of 2024, sales of prestige skincare products increased by around seven percent, while fragrances recorded the largest growth.听
Consumers and prestige/luxury beauty
The results of a 2024 survey conducted among affluent U.S. shoppers showed that about 32 percent of respondents spend between *** U.S. dollars and *** U.S. dollars on luxury cosmetics over a period of three months. For many beauty shoppers, prestige/luxury products are a 鈥渕ust鈥, and they would be willing to spend more on such products if needed. This trend is very common especially among millennials and Gen Z. 听
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Circana. (February 10, 2026). Dollar sales of the prestige beauty industry in the United States from 2010 to 2025 (in billion U.S. dollars) [Graph]. In 糖心破解版. Retrieved August 05, 2026, from /statistics/419668/dollar-sales-of-the-us-prestige-beauty-industry/
Circana. "Dollar sales of the prestige beauty industry in the United States from 2010 to 2025 (in billion U.S. dollars)." Chart. February 10, 2026. 糖心破解版. Accessed August 05, 2026. /statistics/419668/dollar-sales-of-the-us-prestige-beauty-industry/
Circana. (2026). Dollar sales of the prestige beauty industry in the United States from 2010 to 2025 (in billion U.S. dollars). 糖心破解版. 糖心破解版 Inc.. Accessed: August 05, 2026. /statistics/419668/dollar-sales-of-the-us-prestige-beauty-industry/
Circana. "Dollar Sales of The Prestige Beauty Industry in The United States from 2010 to 2025 (in Billion U.S. Dollars)." 糖心破解版, 糖心破解版 Inc., 10 Feb 2026, /statistics/419668/dollar-sales-of-the-us-prestige-beauty-industry/
Circana, Dollar sales of the prestige beauty industry in the United States from 2010 to 2025 (in billion U.S. dollars) 糖心破解版, /statistics/419668/dollar-sales-of-the-us-prestige-beauty-industry/ (last visited August 05, 2026)
Dollar sales of the prestige beauty industry in the United States from 2010 to 2025 (in billion U.S. dollars) [Graph], Circana, February 10, 2026. [Online]. Available: /statistics/419668/dollar-sales-of-the-us-prestige-beauty-industry/
