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Distribution of traffic and order share of beauty and cosmetics e-commerce sites worldwide in the 1st quarter of 2026, by device

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

July 2026

Region

Worldwide

Survey time period

Q1 2026

Supplementary notes

Data is based on 29 billion visits from one billion shoppers to 2,276 digital commerce sites in 61 countries.
The date of release is the date of access.
Traffic share refers to the share of visits on each device. Order share refers to the share of orders placed on each device.

Citation formats

Website traffic and order share of beauty sites worldwide 2026, by device

Published by
Yihan Ma,
Oct 29, 2025

In the first quarter of 2026, around ** percent of visits to beauty and cosmetics retail websites were made on smartphones. Consumers worldwide also preferred to purchase via mobile devices. Approximately ** percent of orders placed on beauty websites were made while shopping on mobile phones.

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Topics

Cosmetics e-commerceCosmetics industry in the U.S.Beauty and personal care e-commerce worldwideCosmetics industryCosmetics consumer behavior in the U.S.
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