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Most searched make up trends worldwide on social media in 2024

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Source

Release date

December 2024

Region

Worldwide

Survey time period

2024

Supplementary notes

The source specifies that it calculated the total TikTok, Pinterest and Instagram tags of 'make up' over the past year. 

Citation formats

Most searched make up trends worldwide on social media 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 7, 2025

In 2024, the smokey eye look was the top make up trend online, with a total of over *** million mentions on Instagram, TikTok, and Pinterest. Dewy skin and blue eyeshadow followed, with around *** thousand and *** thousand mentions respectively.  

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Cosmetics e-commerceCosmetics industry in the U.S.Beauty and personal care e-commerce worldwideCosmetics industryCosmetics consumer behavior in the U.S.
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