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Share of visits to cosmetic websites from social media referrals worldwide in 1st quarter 2026, by device

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Source

Release date

July 2026

Region

Worldwide

Survey time period

Q1 2026

Supplementary notes

Data is based on more than 49 billion visits from over 1.5 billion shoppers to 2,390 digital commerce sites in 67 countries.

Citation formats

Social referrals to makeup e-commerce sites worldwide Q1 2026, by device

Published by
Yihan Ma,
Jul 15, 2026

In the first quarter of 2026, the share of visits to makeup e-commerce websites from social media referrals globally was highest for tablets. In Q1 2026, the traffic share of tablets was ** percent, while desktops were the least used, with a * percent share of visits from social media referrals.

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Topics

Cosmetics e-commerceCosmetics industry in the U.S.Beauty and personal care e-commerce worldwideCosmetics industryCosmetics consumer behavior in the U.S.
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Access limited to Free Statistics. Premium Statistics are not included.
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