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Countries with the fastest-growing online beauty and cosmetics industries worldwide as of July 2025, by year-on-year growth

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Release date

October 2025

Region

Worldwide

Survey time period

July 2023 to July 2025

Special properties

consumer visits on desktop and mobile web

Supplementary notes

Ten fastest growing markets for beauty and cosmetics online. 

* Traffic growth year-on-year (YoY) from July 2023 to June 2024 vs. July 2024 and June 2025.

The date of release is the date of access.

Citation formats

Fastest-growing online beauty and cosmetics markets globally 2025

Published by
Yihan Ma,
Oct 23, 2025

In 2025, the country with the largest year-over-year (YoY) traffic growth in the online beauty and cosmetics industry was South Africa, at around ** percent. Saudi Arabia was in second place with YoY growth of ** percent, followed by Argentina and Chile at ** and ** percent, respectively.

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Statistics on " Beauty and personal care e-commerce in Latin America "

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Other statistics that may interest you Beauty and personal care e-commerce in Latin America

Market overview

7

Category popularity

6

Brazil

6

Mexico

7

Chile and Argentina

6

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Topics

Beauty and personal care e-commerce in Latin AmericaLivestream commerceSocial commerce in Latin AmericaBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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