Key insights
- Generation that most buys pharma products online worldwide
- Millennials

Detailed statistics
Share of global shoppers buying pharmaceuticals online 2023, by generation
- Most common online shopping frequency for medicines in Europe
- Once a month

Detailed statistics
European e-shoppers online purchase frequency 2024, by product category
- Fastest-growing digital health market segment in Asia
- Digital pharmacies

Detailed statistics
CAGR of the digital health market Asia 2020-2025, by segment
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Current statistics on this topic
Recommended statistics
Overview
5
- Revenue of online pharmacies worldwide 2017-2031
- Top online pharmacy revenue-generating countries worldwide 2023
- CAGR of the digital health market Asia 2020-2025, by segment
- Sales revenue of medicaments via online retail pharmacies in China 2011-2024
- Prescription revenues in the U.S. 2022, by pharmacy type
Overview
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Revenue of online pharmacies worldwide 2017-2031

Revenue of online pharmacies worldwide 2017-2031
Revenue of online pharmacies worldwide from 2017 to 2031 (in billion U.S. dollars)
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Top online pharmacy revenue-generating countries worldwide 2023

Top online pharmacy revenue-generating countries worldwide 2023
Countries with the highest online pharmacy revenue worldwide in 2023 (in billion U.S. dollars)
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CAGR of the digital health market Asia 2020-2025, by segment

CAGR of the digital health market Asia 2020-2025, by segment
Compound annual growth rate (CAGR) of the digital health market in Asia in 2020-2025, by product segment
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Sales revenue of medicaments via online retail pharmacies in China 2011-2024

Sales revenue of medicaments via online retail pharmacies in China 2011-2024
Sales revenue of medicine through online retail pharmacies as end sales channel in China from 2011 to 2023, with estimate of 2024 (in billion yuan)
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Prescription revenues in the U.S. 2022, by pharmacy type

Prescription revenues in the U.S. 2022, by pharmacy type
Prescription revenues in the United States in 2022, by pharmacy type (in billion U.S. dollars)
E-commerce adoption
5
- B2C pharmacies' revenue share from digital channels worldwide 2020-2024
- B2B pharmacies' revenue share from digital channels worldwide 2020-2024
- Digital commerce channels B2C pharmacies invested in worldwide 2022
- Digital commerce channels B2B pharmacies invested in worldwide 2022
- Implementation of headless commerce in pharmacy industry 2022
E-commerce adoption
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B2C pharmacies' revenue share from digital channels worldwide 2020-2024

B2C pharmacies' revenue share from digital channels worldwide 2020-2024
Share of business-to-consumer (B2C) pharmacies' revenue coming from digital channels worldwide in selected years from 2020 to 2024
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B2B pharmacies' revenue share from digital channels worldwide 2020-2024

B2B pharmacies' revenue share from digital channels worldwide 2020-2024
Share of business-to-business (B2B) pharmacies' revenue coming from digital channels worldwide in selected years from 2020 to 2024
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Digital commerce channels B2C pharmacies invested in worldwide 2022

Digital commerce channels B2C pharmacies invested in worldwide 2022
Share of business-to-consumer (B2C) pharmacies' investing in digital commerce channels worldwide in 2022, by channel
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Digital commerce channels B2B pharmacies invested in worldwide 2022

Digital commerce channels B2B pharmacies invested in worldwide 2022
Share of business-to-business (B2B) pharmacies' investing in digital commerce channels worldwide in 2022, by channel
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Implementation of headless commerce in pharmacy industry 2022

Implementation of headless commerce in pharmacy industry 2022
Plans for headless commerce implementation in the pharmacy industry in 2022
Leading stores
6
- Top online stores in the pharmacy segment worldwide 2024, by GMV
- Share of online health products sales in China 2023, by platform
- Top online stores in the pharmacy segment in the U.S. 2025, by net sales
- Top online stores in the pharmacy segment in the UK 2025, by net sales
- Leading online pharmacy stores in Germany 2025, by e-commerce net sales
- Top online stores in the pharmacy segment in Italy 2022, by net sales
Leading stores
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Top online stores in the pharmacy segment worldwide 2024, by GMV

Top online stores in the pharmacy segment worldwide 2024, by GMV
Gross merchandise volume of the top online stores in the pharmacy segment worldwide in 2024 (in million U.S. dollars)
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Share of online health products sales in China 2023, by platform

Share of online health products sales in China 2023, by platform
Share of online health products sales in China in 2023, by e-commerce platform
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Top online stores in the pharmacy segment in the U.S. 2025, by net sales

Top online stores in the pharmacy segment in the U.S. 2025, by net sales
Top online stores in the pharmacy segment in the United States in 2025, by e-commerce net sales (in million U.S. dollar)
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Top online stores in the pharmacy segment in the UK 2025, by net sales

Top online stores in the pharmacy segment in the UK 2025, by net sales
Top online stores in the pharmacy segment in the United Kingdom (UK) in 2025, by e-commerce net sales (in million U.S. dollar)
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Leading online pharmacy stores in Germany 2025, by e-commerce net sales

Leading online pharmacy stores in Germany 2025, by e-commerce net sales
Top online stores in the pharmacy segment in Germany in 2025, by e-commerce net sales (in million U.S. dollar)
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Top online stores in the pharmacy segment in Italy 2022, by net sales

Top online stores in the pharmacy segment in Italy 2022, by net sales
Top online stores in the pharmacy segment in Italy in 2022, by e-commerce net sales (in million U.S. dollar)
Consumer behavior
11
- Top online sources for health and pharmaceuticals inspiration worldwide 2023
- Top online sources to search for health and pharmaceuticals products worldwide 2025
- Top online destinations to buy health and pharmaceuticals items worldwide 2025
- Share of shoppers buying pharmaceuticals online 2023, by country
- Share of global shoppers buying pharmaceuticals online 2023, by generation
- Share of shoppers buying pharmaceuticals online 2023, by country and gender
- Consumers researching prescribed medication online before buying worldwide 2023
- Share of consumers researching prescribed medication on social media worldwide 2023
- Global shoppers researching medication on manufacturers' sites before buying 2023
- Key figures on delivery expectations of online pharma orders worldwide 2025
- Frequency of online purchases of medicine worldwide in 2022, by country
Consumer behavior
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Top online sources for health and pharmaceuticals inspiration worldwide 2023

Top online sources for health and pharmaceuticals inspiration worldwide 2023
Leading online sources for health and pharmaceutical product inspiration worldwide in 2023
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Top online sources to search for health and pharmaceuticals products worldwide 2025

Top online sources to search for health and pharmaceuticals products worldwide 2025
Leading online sources to search for health and pharmaceutical products worldwide in 2025
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Top online destinations to buy health and pharmaceuticals items worldwide 2025

Top online destinations to buy health and pharmaceuticals items worldwide 2025
Leading online sources to purchase health and pharmaceutical products worldwide in 2025
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Share of shoppers buying pharmaceuticals online 2023, by country

Share of shoppers buying pharmaceuticals online 2023, by country
Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries
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Share of global shoppers buying pharmaceuticals online 2023, by generation

Share of global shoppers buying pharmaceuticals online 2023, by generation
Share of consumers purchasing pharmaceutical products online worldwide in 2nd quarter 2023, by generational cohort
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Share of shoppers buying pharmaceuticals online 2023, by country and gender

Share of shoppers buying pharmaceuticals online 2023, by country and gender
Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender
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Consumers researching prescribed medication online before buying worldwide 2023

Consumers researching prescribed medication online before buying worldwide 2023
Consumers researching prescribed medication on mobile apps or medication retailer websites before purchasing worldwide in 2023, by region
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Share of consumers researching prescribed medication on social media worldwide 2023

Share of consumers researching prescribed medication on social media worldwide 2023
Share of consumers researching online reviews and ratings on social media platforms before purchasing prescribed medication worldwide in 2023, by region
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Global shoppers researching medication on manufacturers' sites before buying 2023

Global shoppers researching medication on manufacturers' sites before buying 2023
Share of consumers researching medication manufacturers' websites before purchasing prescribed medication worldwide in 2023, by region
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Key figures on delivery expectations of online pharma orders worldwide 2025

Key figures on delivery expectations of online pharma orders worldwide 2025
Key figures on delivery speed expectations for online purchases of health and pharmaceutical products worldwide in 2025
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Frequency of online purchases of medicine worldwide in 2022, by country

Frequency of online purchases of medicine worldwide in 2022, by country
Frequency in which e-shoppers purchased medicinal products online worldwide in 2022, by country
Online traffic
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Most visited pharmacy websites worldwide in 2025

Most visited pharmacy websites worldwide in 2025
Leading pharmacy websites worldwide in September 2025, by monthly visits (in millions)
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Leading pharmacy websites worldwide 2023, by pages per visit

Leading pharmacy websites worldwide 2023, by pages per visit
Most popular pharmacy websites worldwide in July 2023, by average number of web pages per visit
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Visit duration of popular pharmacy websites worldwide 2025

Visit duration of popular pharmacy websites worldwide 2025
Average visit duration of the most visited pharmacy websites worldwide in September 2025 (in minutes and seconds)
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Most popular pharmacy websites worldwide in July 2023, by bounce rate

Most popular pharmacy websites worldwide in July 2023, by bounce rate
Bounce rate of the most visited pharmacy websites worldwide in July 2023
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